When you are selling your Las Vegas home a very important component is to make sure the home presents itself well online with the very best photographs showcase your home online and outshine your competition.
possible. When a home seller directs that they want “syndication” for their listing, it means they insist on having their listing pushed to third party sites like Zillow & Realtor.com. Not too many Las Vegas home sellers opt out of those very valuable, high traffic home selling portals.
They next thing a Las Vegas home seller would need to do is make sure their listing presents itself well online with amazing photos when it is being syndicated on third party home selling portals.
I see so much bad & sloppy home selling photography in the MLS & here is what you want to avoid when your home is presented online:
- Upside & Sideways photos (don’t make potential buyers get a neckache from looking at your home online!)
- Dark photos (this makes the home look dreary!)
- Photos with clutter (get storage and pack up all clutter!)
- Wide angle photos that are unedited (this gives the appearance of distorted or crooked walls & furniture)
- Photos taken with insufficient equipment (phone photos, low MP)
- Photos with too many close ups of images buyers really don’t care about (the toilet, dog door, fireplace, furniture)
- Exterior photos of clouds or rain (this makes the home look dreary)
- Cartoon-like photography edits (I have seen this from HDR professional photographs to amateurs)
How can I make sure the real estate agent I pick to sell my Las Vegas home will do a good job with photography?
- Ask to see links of recent listings online
- Ask for references from past clients
- Go online yourself and find them on Zillow or Realtor.com to see how their home listings are presented
- If you do NOT like how your home turned out online after listing it, nothing prevents you from hiring your own professional photographer for a couple hundred dollars
- Likewise, if you dabble in photography and have a decent set up with a wide angle lens or can rent one, nothing prevents you from doing your own photography when selling your home
Here is what I do to take photos when I am listing & selling a Las Vegas house:
- I use a 24.1 MP DLSR Camera
- I use a wide angle lens 10-20 mm
- I shoot in auto HDR (high dynamic range) mode
- I shoot on very bright days with no flash
- I edit in lightroom & photoshop. This is a must because wide angle lenses distort walls and furniture. I also do this to lighten up the room as I use no flash. I use natural edits and try to keep the colors as close to realistic as possible, because online buyers do not like those cartoon-like edits!
Potential devices other real estate agents may use to take photographs to photograph & sell Las Vegas homes:
- Phones – while many phones have decent cameras – you still can see the difference between your competition that may use a wide angle lens.
- Point & Shoot – while some may have wide angle lenses – they still do not have quite the lens capacity to capture an entire room.
- DSLR with Wide Angle & No Edits – this is an EXCELLENT set up – however – without edits your walls and furniture will look distorted. Without proper flash the rooms can look dark.
- DSLR with Wide Angle & Edits – make sure you “shop” your agent online at those syndication sites with their listings to make sure they are not adding “too much gamma” and that the walls appear straight & not distorted. An agent who knows how to execute DSLR with Wide Angle & Edits can showcase a home very beautifully online.
- Professional Photographer – make sure you go online and see the listings they have shot in the past. Realtor.com does show past listings so ask for addresses and references! Avoid those that have the cartoon-like edits! Home buyers do not like those!
- Matterport & 360 Devices – this is currently the shiny new real estate agent toy du jour to woo sellers. I do not have one in my arsenal yet because many buyers AND syndication portals do not use virtual tours as a primary means to tour homes. Excellent wide angle still photos that are placed correctly can give the potential home buyer a good indication of floorplan and details.
Here are some more photo examples that showcase before and after work of homes that I have actually photographed and listed to sell!